LocalLoop – Personalised travel planning and on-site discovery
Project Overview
LocalLoop is a travel app that helps travellers plan personalised trips, explore places using an on-demand AR camera and access guided tours with multilingual audio. I led UX research, wireframing, and UI design to create a simple, location-aware experience that supports travellers before and during their journey.
Responsibilities
User Research
User Journey Map
Opportunity Mapping
Interface Design
Usability Testing
Outcome: MVP - Mobile App
Challenge
Planning a Personal Itinerary
Users found trip planning time-consuming and scattered across many apps.
Getting AR Info Instantly:
At monuments, users wanted quick details without reading long signs.
Understanding Guided Tours
Many travellers couldn’t find tours in their language or on their schedule.
The User
We focused on three types of travelers:
Solo Explorers who want to create their own flexible plans.
Culture Seekers who are curious about history and want to learn on the go.
Busy Travelers who need quick and easy planning tools.
Research
I have conducted user interviews with travellers and reviewed travel industry trends to understand how people plan and explore trips. Research showed that many travellers plan on mobile while already on the move and often switch between multiple apps. Users wanted quicker ways to plan itineraries, instant information at locations and guided experiences in their preferred language. AR and audio-based discovery emerged as strong opportunities to make exploration more engaging and accessible on site.
How Might We
Opportunities Prioritisation
Itinerary Builder
A timeline-based planner helps travellers add, reorder and edit stops easily. A map and list view show routes clearly, while a single-screen flow and suggestions make planning faster and easier.
AR Camera for On-Site Discovery
The AR camera provides instant, location-based information. Minimal overlays, clear icons and audio with language support help travellers understand places quickly, even outdoors.
Guided Tours
Tours are shown as visual cards with duration and language options. Audio previews and simple filters help users choose tours confidently and explore at their own pace.
Visual & Interaction Consistency
A calm colour palette, clear typography, and familiar icons create a simple, approachable experience. Figma prototypes helped validate flows and refine interactions.
Design Decision
Lo-Fi Design
Figma Prototype
An interactive prototype showcasing the end-to-end travel flow, including itinerary creation, on-site AR discovery, and guided tours. Built to validate user journeys, test key interactions, and refine clarity, navigation, and decision-making across planning and exploration.
