Designing an end-to-end travel planning and on-location discovery platform
Designing an end-to-end travel planning and on-location discovery platform
Project Overview
Project Overview
LocalLoop is a travel app that helps travellers plan personalised trips, explore places using an on-demand AR camera and access guided tours with multilingual audio. I led UX research, wireframing, and UI design to create a simple, location-aware experience that supports travellers before and during their journey.
LocalLoop is a travel app that helps travellers plan personalised trips, explore places using an on-demand AR camera and access guided tours with multilingual audio. I led UX research, wireframing, and UI design to create a simple, location-aware experience that supports travellers before and during their journey.
Responsibilities
User Research
User Journey Map
Opportunity Mapping
Interface Design
Usability Testing
Outcome: MVP - Mobile App
Challenge
Challenge
Trip Planning Feels Overwhelming Planning is scattered across many apps and often feels stressful.
Trip Planning Feels Overwhelming Planning is scattered across many apps and often feels stressful.
Lack of Clear Guidance on Location
Travellers are unsure what they’re seeing or where to start.
Lack of Clear Guidance on Location
Travellers are unsure what they’re seeing or where to start.
Hard to Understand Experiences
Language barriers and rigid formats limit meaningful exploration.
Hard to Understand Experiences
Language barriers and rigid formats limit meaningful exploration.
The User
The User
We focused on three types of travelers:
We focused on three types of travelers:
Solo Explorers who want to create their own flexible plans.
Culture Seekers who are curious about history and want to learn on the go.
Busy Travelers who need quick and easy planning tools.
Solo Explorers who want to create their own flexible plans.
Culture Seekers who are curious about history and want to learn on the go.
Busy Travelers who need quick and easy planning tools.
Key insights from interviews and secondary research
Planning a trip often feels confusing and spread across too many apps.
When travellers reach a new place, they’re often not sure where to start.
Language barriers and limited context make it harder to feel confident and engaged.
User interviews and secondary research helped us understand how travellers plan and explore trips, we found that planning feels scattered, information on location is hard to find and language barriers often reduce confidence while exploring.
User Interview with Travellers
Abhishek
"I usually feel overwhelmed while planning trips. There’s too much information, and I’m never sure if I’m making the right choices"
Apoorva
"When I reach a new place, I’m not sure where to start. There’s a lot to see, but not much guidance I can easily trust.”
Danish
"While travelling, I prefer exploring at my own pace. Fixed schedules or too many instructions sometimes take away from the experience."
Key insights from interviews and secondary research
Planning a trip often feels confusing and spread across too many apps.
When travellers reach a new place, they’re often not sure where to start.
Language barriers and limited context make it harder to feel confident and engaged.
User interviews and secondary research helped us understand how travellers plan and explore trips, we found that planning feels scattered, information on location is hard to find and language barriers often reduce confidence while exploring.
User Interview with Travellers
Abhishek
"I usually feel overwhelmed while planning trips. There’s too much information, and I’m never sure if I’m making the right choices"
Apoorva
"When I reach a new place, I’m not sure where to start. There’s a lot to see, but not much guidance I can easily trust.”
Danish
"While travelling, I prefer exploring at my own pace. Fixed schedules or too many instructions sometimes take away from the experience."
How might we
How might we
Design Rationale
Design Rationale
Design decisions were guided by the key How Might We questions from research.
Reduce planning overwhelm by keeping itinerary creation simple, visual, and in one place.
Lower anxiety on location through quick, contextual access to information while exploring.
Support flexible exploration with self-paced experiences and language-friendly guidance.
Prioritise clarity and confidence across the journey with clear layouts and familiar patterns.
These choices prioritise clarity, confidence, and ease of use across the journey.
Design decisions were guided by the key How Might We questions from research.
Reduce planning overwhelm by keeping itinerary creation simple, visual, and in one place.
Lower anxiety on location through quick, contextual access to information while exploring.
Support flexible exploration with self-paced experiences and language-friendly guidance.
Prioritise clarity and confidence across the journey with clear layouts and familiar patterns.
These choices prioritise clarity, confidence, and ease of use across the journey.
Opportunities Prioritisation
Opportunities Prioritisation
Itinerary Builder
A timeline-based planner lets travellers add, reorder, and edit stops, the map view helps users understand routes and plan quickly.
AR Camera
The AR camera shows instant information at locations. Clear icons, audio and language support help travellers understand places easily.
Guided Tours
Tours are shown as simple cards with time and language details, audio previews and filters help users choose and explore at their own pace.
Visual & Interaction Design
Clean colours, clear text, and familiar icons keep the experience simple.
Figma prototypes were used to test and refine flows.
Itinerary Builder
A timeline-based planner lets travellers add, reorder, and edit stops, the map view helps users understand routes and plan quickly.
AR Camera
The AR camera shows instant information at locations. Clear icons, audio and language support help travellers understand places easily.
Guided Tours
Tours are shown as simple cards with time and language details, audio previews and filters help users choose and explore at their own pace.
Visual & Interaction Design
Clean colours, clear text, and familiar icons keep the experience simple.
Figma prototypes were used to test and refine flows.
Design Decision
Design Decision
Lo-Fi Design
Figma Prototype
Figma Prototype
An interactive prototype showcasing the end-to-end travel flow, including itinerary creation, on-site AR discovery, and guided tours. Built to validate user journeys, test key interactions, and refine clarity, navigation, and decision-making across planning and exploration.
An interactive prototype showcasing the end-to-end travel flow, including itinerary creation, on-site AR discovery, and guided tours. Built to validate user journeys, test key interactions, and refine clarity, navigation, and decision-making across planning and exploration.
Final Design
Impact
Impact
Expected 25–35% improvement in planning efficiency and higher on-site engagement, based on research and usability feedback.
Expected 25–35% improvement in planning efficiency and higher on-site engagement, based on research and usability feedback.
Expected 25–35% improvement in planning efficiency and higher on-site engagement, based on research and usability feedback.
Expected 25–35% improvement in planning efficiency and higher on-site engagement, based on research and usability feedback.
Metrics Snapshot
Planning Efficiency
Time taken to create an itinerary and number of edits per trip.
On-Site Engagement
AR camera usage rate and time spent exploring locations.
Tour Discovery & Usage
Guided tour views, audio starts, and completion rate.
Planning Efficiency
Time taken to create an itinerary and number of edits per trip.
On-Site Engagement
AR camera usage rate and time spent exploring locations.
Tour Discovery & Usage
Guided tour views, audio starts, and completion rate.
Retention Signals
Repeat visits, saved itineraries, and feature re-usage across trips.
Offline Usage
Number of users downloading places and content for offline access.
Retention Signals
Repeat visits, saved itineraries, and feature re-usage across trips.
Offline Usage
Number of users downloading places and content for offline access.